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Nissan, a Japanese automaker, registers four Web3 trademarks for its brands Infiniti, Nismo, and Nissan.

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Nissan, a multinational Japanese carmaker, reportedly filed four trademark applications to the USPTO this week for use in relation with Web3. Applications are available for its Nissan, Nismo, and Infiniti brands.

Nissan plans to increase its presence in the web3 industry, according to the filing, by developing virtual items like clothing, vehicles, headgear, trading cards, toys, and tickets as well as a marketplace for buying, selling, and minting NFTs.
The application also includes “entertainment services” for things like trading cards, online video, pictures, artwork, tickets, audio, noises, and music. Nissan’s application covers software for creating, minting, sending, receiving, accepting, trading, storing, tracking, authenticating, and submitting NFTs and videos.
Additionally, the business plans to give customers “temporary use of software for use as a digital wallet.”

The most recent development comes after Nissan Japan declared the start of trials in its online store called “Nissan Hype Lab.”

With this, the business began the first metaverse car sales project among Japanese automakers. The goal is to exploit the online environment to draw in more customers at a time when business at physical stores is dwindling.
Toyota is just another automotive giant to have declared its arrival into the Metaverse last year, following Nissan.

However, the strategies used by the two businesses are very distinct.
Nissan is concentrating on building virtual reality spaces for its clients. Toyota, on the other hand, created a virtual workspace in the metaverse style for several of its branches and subsidiaries that allows for significant engagement from employee avatars.

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